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The market research firm says these indie beauty brands’ compelling ingredient stories and digital marketing tactics make them frontrunners in the industry.
September 17, 2021
By: TOM BRANNA
Editor
Indie beauty brands Glow Recipe, Ilia Beauty and Prose are primed to be billion-dollar buyouts, according to market research firm Kline. “Glow Recipe, Ilia Beauty, and Prose have landed squarely on our radar,” says Karen Doskow, Kline’s director of consumer products, “They may be small in terms of sales value, but these brands have totally disrupted the industry.” According to Doskow, indies are currently the most sought-after brands by cosmetics marketers, retailers, and s...
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